Job Description
The marketing executive is responsible for developing and implementing marketing strategies to generate
inbound leads for iVoiceUp
As a B2B SaaS company, we rely on six pillars of communications:
- Social media + Digital
- Collabs
- PR
- Events
- Bulk e-mails
- Partnerships
Responsibilities
External
• Conduct Market Research and Customer behavior for our target audience.
• Create an overall social media strategy to promote brand awareness and customer engagement.
• Develop a monthly social media calendar (LinkedIn, FB, Instagram, X)
• Create relevant communities and groups to our service.
• Manage the designer/content. creators/Videographers/Photographers/Editors.
• Create and moderate relevant and up to trend social media channels.
• Create a minimum of 2 major social media campaigns annually.
• Handle the digital media and media buying campaigns (LinkedIn, META, Google)
• Analyze the marketing metrics to measure the effectiveness of the campaign and making adjustments accordingly.
• Monthly Digital Marketing Insight reports.
• Formulate customized bi-monthly Bulk emails to the target sectors by creating and managing email campaigns to drive customer acquisition and retention.
• Developing email templates, creating content, and managing email lists.
Measuring the success of email campaigns (conversion rates, open rates,
click-through-rates, etc.) and adjusting accordingly.
• Write two blog posts/Newsletters per month and upload them on website.
• Monitor our website with tech team on quarterly basis for any updates.
• Regular updates on the Sales Enablement Materials.
• Work on any POS Materials or Marketing Giveaways with the agencies whenever needed.
Internal
• Assist in the on-boarding launching campaigns.
• Follow up with clients on the status of iVoiceUp internal communications.
• Work on Client Surveys on a periodical basis.
• Ensure a regular circulation of EDMs.
• Work closely with the CSM team on upselling.
• Generate quarterly reports covering all our clients.
Clerical
• Ensure the organization of our drive and keeping track of our activities.
• Keeping reports in place and on time.
• Attending internal and external meetings.
• Preparing the annual events calendar and attending and working on events and conferences including their coverage.
• Assist in the planning and preparations of online and offline Events of different sorts.
• Working with external suppliers, providers, agencies and print houses.